Exploring the Potential Tourism Objects in the Small City of Heritage Lasem

Lasem is a small town that has the potential to be tourist destination. Located on northern coast of Java, three types landscapes, namely coastal topographical and mountainous landscapes. The purpose this paper explore objects can developed for tourists who have an interest in visiting Lasem. method used descriptive qualitative with field observations direct interviews visitors. There are several been explored, such as natural attractions, cultural social attractions built. results study obtained from city landscape, riverbank, Caruban beach tourism, Dasun, Karangjahe, Binangun, Watu Layar. Potential ancient buildings result products past. these include places worship (three pagodas, Ratanava Arama monastery, Jami' mosque, etc.) houses Chinese, Indies, Javanese architecture. In addition, there batik, which featured product culture carnival festival. For appeal, community activities found Lasem, New Year celebrations Cap Go Meh, Ceng Beng celebrations, others. While attraction was built mosque complex, where it main building, pawestren, porch, tomb additional foyer, also Nusantara museum. Of existing landscape most visited because, attraction,